Key Tangents/Problems

Here are the Key tangents and key problems that the class compiled in-class on Monday, January 12th.

Tangents:

• Gap between mandate+ what they are actually doing.
• Mandate - national role, identity.
• Funding/ financing management.
• Financial - who they need the help of to make a difference.
• Contact, audience profile.
• Recording of events + accomplishments - History.
• The role of a dean - what can they do.
• Current up to date.
• Individuals involvement in the arts - credibility.
• organizations within CAFAD.
• Existing communicating tools.
• Lack of showing themselves.

Key Problems:

• A need to visually unify all organizations within CAFAD.
• Improve the exchange of ideas between members + public.
• Established organization.
• Not reflecting the fine arts.
• Not emphasizing the importance of the arts +their role.
• Elite, exclusive, unapproachable, withholding information.
• Zero transparency in their operation + how they get funding.
• Not making it easy to offer support in any way.
• Opportunity to offer case studies -- transparencies.
• Connecting students , faculty , deans and public.
• No incentive to be a member.
• Not creating a want/need.
• Translate their defined mandates into a tangible brand(doesn’t speak enough to the public.)
• Hub for fine arts in Canada.
• No logical narrative/connectivity between media.
• No other leverage of AGM’s + content.
• Visual opportunities.
• Lacks creativity-artistic essence.
• Doesn’t speak.
• Canadiana? How can it differentiate- what can they do that others cant- leverage.
• Opportunity to be more cross disciplinary.
• Not leveraging social media- wider voice.
• Connecting with arts communities- a bigger effect on a change what are they doing well - successes.

Spread the word
Linked in communication forum
Influent Policy
Provincial
Why should people care?
Need more transparency
Target
Fine Art Institutions
Degree Programs
Widen Target (allow there to be more influential people from the art world)
Parallels/Web and News Letters
Newsletters
-More Interesting
-Do not reflect Fine Art interest
-Only Quarterly
Web
-Basic Info
-Need more questions answered
-Many gaps

Canadian Role
Very Nationalistic
Promote Canadian Art
Really take advantage (Think of CANCON)
How to reach out to more of Canada?

BASIC CATEGORIES

The role of the dean
Current mandates
National role/ identity
Structure CAFAD
Similar organizations
National role organizations
Existing communication tools
Definition of a dean
History
Operations
Audience profile
Organizations within CAFAD
Funding/ financial management
Current website
Who they lobby to- gov’t
Job postings on site
Fine art in Canada
Sharing knowledge and data

OUTCOMES/OPPORTUNITIES

Leverage the authority/power of a DEAN COLLECTIVE
A need to visually unify all organizations within CAFAD
Improve the exchange of ideas (members public)
Established organization
Not reflecting Fine arts
They are not emphasizing the IMPORTANCE of fine art / THEIR ROLE
Elite, exclusive, unapproachable, withholding information
Not promoting Canadian fine art
Zero transparency in their operation and how the got funding
Not leveraging Social media- wider voice and with more consistency
Not making  it easy to offer support
Opportunity to offer case studies- successful Canadian artists/transparencies
Connecting students/dean/public- explain why this is important.
Connecting with arts communities- a big effect on change/ publications/ pop media
No incentive to be a member
Not creating a want to help (CANCER)
Translate their defined mandates into a tangible brand
Hub for  the arts in Canada
No logical Narrative/ connectivity between medias
No other way of circulating job postings
How to create leverage THE AGM’s and content

What are the visual opportunities?
Lacks creativity or an artistic essence
Don’t speak canadiana
Opportunity to be more cross disciplinary